Research & Analysis
Every single business is unique. The first step we take to get your marketing plan developed is to gain knowledge of what makes your business different. We then look for ways to give you an advertising edge over your key competitors!
New Marketing Research:
There are three profitable traffic sources most marketers are ignoring that we focus on. Many people already know that landing page optimization is an effective way to increase the ROI of your website traffic. However, when most people think of landing pages, they think of pages tied to certain traffic sources. The most popular of those sources are generally Pay-Per-Click (PPC) ads and e-mail message blasting.
Ikon boldly takes advantage of a few other opportunities to capitalize on your website traffic with landing pages. Our approach to SEO and Website Marketing is straight forward and crafted to delivered results. We apply our proven internet marketing process so your website will achieve that same high level of success. Many marketing planners miss out on major exposure opportunities.
Enterprises often overlook important steps and are not optimizing traffic from social media sites, referring Sites, and organic search results listings. The fact that some marketers are dedicating landing pages to these particular sources of traffic is a good indicator that they are working to convert that traffic, but that most marketers are simply missing out.
Ikon Advertising will team with you to acquire the business intelligence that will help your enterprise move up to the next level with outstanding results.
E-mail Marketing Factors of Relevance
Simplifying a marketing message can be quite a complicated process. Website marketing is an extremely competitive undertaking that requires intense focus and a thorough, updated understanding of how e-mail marketing operates effectively.
The most significant challenge to e-mail marketing effectiveness is targeting recipients with highly relevant content. But how can you test relevance? Through research, we have discovered that there are two types of factors that contribute to e-mail relevance:
Relevance factor #1: Internal motivations of the recipient — such as demographics, shopping habits, etc. E-mail features that are based on data provided by the recipient. Some examples:
- An e-mail’s personal greeting is often based on the name the recipient provided in a registration form. An e-mail’s personal greeting is often based on the name the recipient provided in a registration form.
- The products offered in an email can be based on the recipient’s browsing or shopping behavior, such as
placing a product into a shopping cart. - The content in an e-mail newsletter can be based on the recipient’s declared interests on a preferences
page. - Relevance factor #2: External events — such as seasonality, limited-time offers, etc.
- This second category as features that are based on data from the senders — the marketers. Some
examples:- A reminder to update a product can be based on the marketer’s knowledge of seasonal trends or products’
expiration dates. - A lead nurturing e-mail can be sent a certain number of days after a phone call, its timing based on trends
identified by the marketers.
- An e-mail can alert customers to a sale the marketers created for relevant products.
- Ikon can test adding both internal and external relevance factors to increase your e-mail’s performance.
‘Very irrelevant’ might be worse than ‘generic’
The only thing worse than batch-and-blast emails are emails based on blatantly incorrect information — or ‘very irrelevant’ emails. Such messages offer unsuitable products or content at random times. They might also use the wrong subscriber name. Ikon eliminates these mistakes.
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OUR TOP 7 STEPS TO SUCCESSFUL ADVERTISING
- Research and evaluation of your industry and the leading brand competitors
- We develop the market strategy based upon your unique business model and goals
- Private Company or Corporate Identity (original design, rebrand, or acceleration of existing brand)
- Logo Development Research, Design or Redesign
- Website, Business Cards, Letterhead, Brochures, Folders, etc.
- Slogans and Company Image Branding Design Services
- Commercial Productions for TV, radio, print, Internet, outdoor
